The World of Beer
Many stories about the history of Stiegl-Beer are told in the historical part of the museum. In the World of Beer you explore the brand Stiegl, it's partner programme and how the brand is represented in sports.
In 2018 the World of Beer, the presentation of the brand, opened its doors. You get to know more about the Code 0/100/100/0, what symbol of peace you find on the label of the Stiegl-Radler can and what an ibex and a biathlete have in common.